Why You Should Use LinkedIn for Employee Advocacy

Builds Credibility and Trust

Employees are a trusted source of information where people tend to believe what their peers say more than what a CEO or a brand says. By encouraging your employees to share your company's content on their LinkedIn profiles, you can improve your credibility and earn the trust of your prospects and customers. When employees share company news or industry-related articles, it shows that they're informed and engaged with the latest trends in their field. This makes the organization look professional, knowledgeable, and reliable. As a result, people are more likely to engage with brand content and even recommend it to others.

Expands Your Reach and Visibility

With over 722 million members, LinkedIn is a massive platform that allows you to extend your reach beyond your current network. By tapping into your employees' networks, you can reach new people, build relationships, and generate leads. Your employees' connections may include people from different geographic regions, industries, and roles, providing a diverse audience to share your message with. When employees share content that aligns with their interests or their expertise, they're more likely to attract new followers and expand the company's reach, increasing brand awareness.

Improves Employee Engagement and Retention

Employee advocacy helps strengthen bonds between team members and the organization. Encouraging employees to voice their thoughts and opinions about their work and share them with their followers on LinkedIn could improve their engagement levels. Sharing company news and achievements with their connections can help employees feel proud of their work and motivated to work harder. The act of sharing on social media helps employees feel like they're part of something bigger and can increase retention rates. If employees feel like their contributions are valued and visible, they're less likely to leave the company.

Fosters Thought Leadership

LinkedIn is a fantastic platform to build thought leadership and authority in a particular industry or subject. Encouraging your team to share their unique perspectives and insights on LinkedIn can position your company as an expert in your field. When employees share their insights, they create a connection with their followers or other professionals in their industry, including people who aren't familiar with the company. Thus, encouraging employees to share their knowledge can attract new followers, generate leads, and increase the company's visibility.