Google Search Console is a free tool provided by Google that helps you monitor your website’s performance in search results. If you own a small business, an account in Google Search Console can help you improve your website’s visibility and attract more customers. Here are some reasons why every small business needs a Google Search Console account.
Track website performance
Google Search Console provides valuable insights into how your website is performing in search results. You can track important metrics like your website’s click-through rate, impressions, and average position on Google. This information can help you identify areas for improvement and adjust your digital marketing strategy accordingly.
Fix website errors
Google Search Console also alerts you to any technical issues with your website, such as broken links, crawl errors, or security problems. Fixing these issues can greatly improve your website’s user experience and search rankings.
Submit sitemaps
Submitting your website’s sitemap to Google Search Console can improve your website’s indexing, making it easier for search engines to crawl and rank your pages. This can be especially helpful if your website has a complex structure or if you frequently add new pages.
Monitor backlinks
Backlinks are a key factor in determining your website’s authority and search rankings. Google Search Console allows you to monitor which websites are linking to your site and how many backlinks you have. This information can help you identify opportunities for link building and improve your website’s reputation.
Optimize for mobile
With more and more people accessing the internet on their mobile devices, having a mobile-friendly website is crucial. Google Search Console provides a Mobile Usability report that identifies any issues with your website’s mobile compatibility. Addressing these issues can improve your website’s visibility in mobile search results and attract more mobile traffic to your website.
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