Google has become a vital tool for businesses that want to reach local customers. One of the best ways to boost your local search engine optimization (SEO) efforts and improve your Google My Business (GMB) presence is by following these best practices.
Claim and Verify Your Google My Business Listing
The first step in optimizing your business for local SEO is claiming and verifying your GMB listing. You need to provide accurate information about your business such as its name, address, phone number, and website. This information should be consistent across all online directories and citations.
Use Keywords in Your Business Description
Your GMB profile should have a brief but informative description of your business. You should include keywords that describe your products or services and that potential customers might use to search for businesses like yours on Google. Avoid stuffing your description with too many keywords as it could result in penalties from Google.
Add High-Quality Photos and Videos to Your Listing
Visual content such as photos and videos can enhance your GMB profile. Business owners should upload high-quality and relevant images such as the exterior and interior of their store, products, employees, or logos. Make sure your photos and videos are optimized for speed so that they load quickly on all devices.
Collect and Respond to Reviews
Reviews (positive or negative) affect how people perceive your business both online and offline. Your business should aim to collect as many reviews as possible on Google and other online platforms. Responding to reviews, especially the negative ones, shows that you value customer feedback and that you are committed to resolving issues.
Use Google Posts to Promote Events and Offers
Google Posts provide an excellent way to grab your customers' attention and inform them of any upcoming events, offers, or new products/services you wish to promote. You can use a mix of images, text, and calls-to-action to make your Posts stand out. These posts usually appear from a search query or on a knowledge panel.
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