As we head into a new year, it's important to keep our eyes on emerging trends in social media, especially on platforms like LinkedIn. In this article, we explore the top trends to watch in 2021 that will impact your LinkedIn marketing strategy.
Video Content Still Reigns
While videos have been popular on LinkedIn for a while now, their importance will only continue to grow in 2021. With more and more people turning to video as their primary source of information and entertainment online, it’s essential to incorporate video content into your LinkedIn marketing strategy. Videos are more engaging when compared to text-based posts, and they are effective in grabbing the attention of the audience.
Virtual Events are Here to Stay
The COVID-19 pandemic has made virtual events a new norm. While in-person events may return eventually, it’s safe to say that virtual events are here to stay. The ability to attend events from anywhere in the world will become more common and this trend reinforces the centrality of digital platforms like LinkedIn. Marketers and companies can host virtual events on LinkedIn to engage followers and build their brand.
Influencer Marketing Continues to Grow
Influencer marketing is not a new concept, but it continues to grow in popularity on LinkedIn. As audiences become more selective about their content, they’re more likely to follow someone who shares their interests or fits into their demographic. This is where influencers come in. Their genuine relationship with their followers leads to better engagement rates, so it is essential to find relevant influencers for your brand and partner with them to create highly engaging content.
Brand Storytelling
Traditionally, the B2B crowd categorized LinkedIn as a dull networking site and a primary source to share career advancements. But things changed in recent times due to the increasing emphasis on storytelling with LinkedIn stories and videos. Brands can share their stories and visions through these formats and catch their audience's attention. The importance of humanizing brands and creating relatable content on LinkedIn will remain in trend in 2021.
LinkedIn Advertisements
With the rise in competition and saturation, it is harder than ever for brands to grow their organic reach. To stay ahead of the competition, it’s important to diversify your marketing strategy and include paid content on LinkedIn. LinkedIn ads have proven to be effective for many businesses, and this trend is expected to grow in 2021.
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