As marketing strategies evolve, keeping pace with the latest industry trends is no longer a choice, but a necessity. LinkedIn Learning offers a wealth of courses to help marketers stay up-to-date with the latest tactics, technologies, and tools. In this article, we've highlighted some of the best LinkedIn Learning courses for marketers to enhance their skills and take their careers to the next level.
1. Social Media Marketing: ROI
This course covers how to measure your social media campaigns to ensure you’re getting the best ROI. As social media becomes a more critical component of many marketing strategies, it's essential to understand how to measure its impact. This course ensures that you’re measuring performance accurately and obtaining a feasible ROI. By doing so, you’ll learn how to evaluate the effectiveness of your campaigns, optimize your campaigns and target your audience better, resulting in a better ROI.
2. Marketing Analytics: Setting and Measuring KPIs
KPIs are essential metrics that help quantify progress, make strategic decisions, and track performance of marketing campaigns. This LinkedIn Learning course covers how to set and measure KPIs effectively. You'll learn how to establish goals, measure performance, and optimize your campaigns by using data-driven insights. Through this process, you'll be able to measure the success of your marketing campaigns accurately and show a quantifiable effect on ROI, customer engagement and conversions.
3. Content Marketing: ROI
The Content Marketing ROI course is a practical guide to help you understand the content's role in the customer journey and how to measure the success of your content marketing campaigns. The course covers how to connect content to business outcomes, set targets for content marketing, monitor performance and optimize campaigns. It also includes best practices on creating high-quality content that drives engagement and conversions. This course focuses on creating a content Marketing strategy and ensuring that your efforts meet your business objectives and make a measurable impact.
4. Email and Newsletter Marketing Foundations
Email marketing is still one of the most effective marketing strategies to date. This LinkedIn Learning course covers the fundamentals of creating powerful email marketing campaigns. It provides expert tactics on growing and segmenting email lists, understanding email deliverability, and using it's open-rates and improve content.
5. SEO Foundations
This LinkedIn Learning course is a great starting point if you're new to Search Engine Optimization. This course provides an overview of the fundamental principles of SEO, including keyword research, on-page optimization, and link building. It also covers strategies for optimizing your website's pages for search engines and highlighting the key factors that influence ranking. By completing this course, you'll gain a foundational understanding of SEO and be ready to implement tactics to improve your website's visibility in search engines.
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