Want to stay ahead of the competition in 2021? Make sure you stay on top of these five LinkedIn marketing trends to reach your target audience and achieve your business goals.
1. Increased Focus on Video Content
Video content has taken over all social media platforms, and it's no different for LinkedIn. In fact, video is the fastest-growing content type on the platform. To stay ahead in 2021, focus on creating engaging Video content that educates, entertains, and informs your target audience. Whether it's short-form or long-form, live or pre-recorded, video content is a powerful tool to humanize your brand and connect with people on a deeper level.
2. Rise of Employee Advocacy
Employee advocacy is a powerful way to increase your brand's reach and credibility on LinkedIn. By encouraging your employees to share your company's content, you can tap into their networks and amplify your message to a wider audience. Plus, employee advocacy adds a human voice to your brand and shows that your company values its people. In 2021, focus on building a strong employee advocacy program that empowers your team to be brand ambassadors.
3. Personalization is Key
Personalization has been a buzzword in marketing for a few years now, but it's more important than ever on LinkedIn. With over 700 million members on the platform, it's crucial to tailor your content to specific audiences and segments. This means creating content that speaks directly to your target audience's pain points, interests, and needs. In 2021, invest in data-driven personalization strategies to build deeper connections with your audience.
4. Emphasis on Thought Leadership
LinkedIn is the go-to platform for professionals to connect and learn from each other. That's why thought leadership has become a critical component of LinkedIn marketing. By positioning yourself or your team as thought leaders in your industry, you can establish trust, authority, and credibility with your target audience. In 2021, focus on creating content that showcases your expertise and adds value to your industry.
5. Diversity, Equity, and Inclusion
Social justice and inclusivity have become a major priority for brands in recent years, and LinkedIn is no exception. In 2021, make sure your content and messaging align with your company's values around diversity, equity, and inclusion. Consider how you can use your platform to promote underrepresented voices and perspectives, and showcase your commitment to creating a more inclusive professional community.
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