YouTube is the second largest search engine, making it a vital platform to optimize for search engine optimization (SEO) purposes. By following these simple steps, you can make your YouTube videos more discoverable and drive more traffic to your channel.
Keyword research & video optimization
The first step in optimizing your YouTube videos for SEO is to conduct keyword research and ensure that the video’s title and description contain relevant keywords. Utilize tools like Google Keyword Planner and VidIQ to find relevant keywords for your video and include them in the title and description. Additionally, choose an engaging thumbnail to entice viewers to click.
Ensure video length and quality
The length and quality of your video matter for SEO. It is recommended that videos be at least two minutes long to give the viewer enough time to engage with the content. Additionally, ensure that your video quality is at least 1080p as higher quality videos rank higher in search results.
Add closed captions
Adding closed captions to your videos can improve SEO by making your video more accessible to viewers and helping YouTube’s algorithm to understand the video’s content better.
Promote videos through social media
Promoting your videos through social media channels like Twitter, Facebook, Instagram, and LinkedIn can increase views, watch time, and engagement, thereby improving your SEO.
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