How to Use YouTube Playlists for Marketing - Tips and Tricks

Why Use YouTube Playlists?

YouTube playlists allow marketers to create a collection of videos around a specific topic. This helps to organize content and provide context for the viewer. The playlist makes it easier for viewers to discover more videos related to their interests and encourages them to watch more of your content. Additionally, a playlist can help optimize your video for SEO, as it helps search engines to understand the context of your video and the relationship between the individual videos in the playlist.

How to Create a Playlist?

To create a playlist on Youtube, click on the three dots located below the video and select 'Add To Playlist'. After that, you will see an option to create a new playlist. Give your playlist a meaningful name that relates to the topic. Next, choose the privacy setting for the playlist, whether you want it to be public or private. Finally, click on 'Create.' You can add videos to your playlist by clicking on the 'Add Video' button and selecting the videos you want to include.

Optimizing Your Playlist

To optimize your playlist for search engines, ensure that the title of your playlist includes relevant keywords to your topic. Also, write a descriptive summary for your playlist, giving an overview of the videos included and what the viewers can expect to gain from watching them. Furthermore, you can add tags to your playlist, making it easier for viewers to find your content. Adding a custom thumbnail to your playlist is another way to increase its appeal and visibility.

Promoting Your Playlist

Once you have created and optimized your playlist, you can promote it to increase its visibility. You can share your playlist on social media, embed it on your website, or include a link to your playlist in your email marketing campaigns. Additionally, you can collaborate with other YouTubers in your industry, curate a playlist together, and cross-promote each other's content.