Optimizing Your Website for Voice Search SEO: Best Practices

With the rise of voice assistants like Google Assistant and Amazon's Alexa, optimizing your website for voice search SEO is becoming increasingly important. This guide will provide you with best practices for optimizing your website to ensure it is easily discoverable through voice search.

Understand How Voice Search Differs from Traditional Search

As opposed to traditional, text-based search where users type in keywords, voice search is often more conversational in nature, with users asking questions or making requests in a more natural language style. As a result, keyword optimization for voice search is often more focused on long-tail keywords that mimic natural language.

Create Content That is Easily Digestible

When optimizing your website for voice search, it is also important to create content that is easily digestible for voice assistants to read aloud. This can include using subheadings to break up text, keeping paragraphs short, and avoiding technical jargon that may be difficult for voice assistants to understand and read aloud.

Secure Your Website with HTTPS

Voice assistants may be less likely to recommend websites that are not secure, so it is important to make sure that your website is secured with HTTPS. Not only does this improve security for your website visitors, but it can also help with voice search optimization.

Optimize for Local SEO

Many voice searches are for local businesses or services. As a result, optimizing your website for local SEO can help improve your chances of being discovered through voice search. Make sure your website includes accurate location information and include content that mentions the areas you serve.

Utilize Structured Data

To help search engines better understand the content on your website, it is important to use structured data. This can help improve the chances of your website being featured as a featured snippet in voice search results. Structured data can also provide additional context to voice assistants when they are reading your website aloud.