With the upcoming Google Page Experience update, website owners and marketers need to ensure that their website is optimized with the best user experience to improve their search engine rankings. In this article, we'll look at some ways to optimize your website for Google's Page Experience Update.
What is Google Page Experience?
Google Page Experience is a set of metrics that will be used to rank websites on Google along with existing search signals such as mobile-friendliness, safe-browsing, and HTTPS security. The metrics are designed to measure the overall user experience of a webpage, including loading speed, interactivity, and visual stability.
Largest Contentful Paint (LCP)
The LCP measures loading performance and is a key metric as it shows when the main content of a page has loaded. To optimize LCP, you can reduce server response time, optimize images, and leverage browser caching.
First Input Delay (FID)
FID measures interactivity and shows how long it takes for users to interact with your website after clicking on a link or button. To improve FID, you can minify JavaScript and CSS, reduce third-party scripts, and optimize website speed.
Cumulative Layout Shift (CLS)
CLS measures visual stability and shows how much a page shifts around during loading. To optimize CLS, you can reserve space for images and videos, set image and video dimensions, and avoid inserting new content above existing content.
Other Tips to Optimize for Page Experience
Apart from optimizing for the three core metrics, there are other tips to optimize your website for Google's Page Experience Update. These include improving mobile-friendliness, increasing website security, and enhancing page design and layout.
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