The Top 5 SEO Trends You Need to Know in 2021

1. AI and Machine Learning

One of the biggest trends in SEO is the rise of AI and machine learning. These technologies are being used to analyze user behavior and deliver more personalized search results. As a result, it's important to create content that is targeted towards specific audiences, as this will help improve your website's ranking in search engine results.

2. Voice Search Optimization

With the rise of virtual assistants like Siri and Alexa, voice search optimization has become increasingly important. People are using voice search more than ever before, which means that you need to optimize your content for voice search. This includes using long-tail keywords and natural language in your content, as well as optimizing your website for local search.

3. Mobile Optimization

Mobile optimization has been a priority for SEO for several years now, but it's never been more important than it is in 2021. With more people accessing the internet on mobile devices than ever before, it's crucial that your website is optimized for mobile. This includes using mobile-friendly design, fast-loading pages, and mobile-specific keywords.

4. Video Content

Video content is becoming increasingly popular in the digital space, and it's also becoming a valuable tool for SEO. Including Video content on your website can improve engagement and increase the amount of time people spend on your site. Additionally, video content tends to rank well in search engine results, so it's worth investing in.

5. E-A-T

Expertise, Authority, and Trustworthiness (E-A-T) have become an important factor in SEO. Google has been placing a greater emphasis on E-A-T when evaluating content. This means that it's important to ensure that your website is creating trustworthy, expert, and authoritative content. This includes having highly-qualified writers, including expert sources, and building a strong social media presence.