In the digital realm, site accessibility determines the reach of a website's content. An accessible website ensures that each user, regardless of their physical capability or device type, is able to consume the content provided. Yet, many overlook the profound relevance of website accessibility to Search Engine Optimization, also known as SEO. This correlation between site accessibility and SEO can help businesses tremendously in improving their online visibility. In this article, we delve into the importance of website accessibility and how it bolsters SEO strategies of websites.