In this article, we discuss the best and most efficient link building strategies that still deliver remarkable results in 2021. From leveraging high-quality content to building relationships, we cover everything you need to harness the power of link building in boosting your site's rankings.
Understanding the Basics of Link Building
Before we dive into specific techniques, let's first demystify link building; one of the most powerful SEO strategies. At its core, link building is the process of acquiring hyperlinks from other websites to your own. Search engines use these links to crawl the web and they have a huge influence on your site's visibility in search engines.
Technique 1: Create and Promote High-Quality Content
Creating high-quality, valuable, and informative content is a surefire way to attract links. Content can be in the form of blog posts, infographics, videos, podcasts among others. The key is to produce unique content that provides value to your audience. Once you have the content, you need to actively promote it to the right audience. This can be through social media, email marketing, and influencer outreach.
Technique 2: Guest Blogging
Another effective technique for building high-quality links is guest blogging. This strategy involves writing a blog post for another website in your niche. In exchange, you get a link back to your website. While this strategy has been abused in the past, if done responsibly, it can provide significant SEO benefits.
Technique 3: Leverage Public Relations
Public relations isn't just for big companies. Even smaller businesses can make use of this strategy to earn high-quality links. This may involve reaching out to journalists and influencers in your industry or leveraging press releases to spread news about your brand.
Technique 4: Build Relationships
In the world of link building, relationships are key. Building relationships with other website owners, bloggers, and influencers in your industry can yield significant benefits, as these connections can lead to organic link opportunities. Attending industry conferences, webinars, and networking on social media can open doors to these relationships.
Technique 5: Broken Link Building
Broken link building involves finding web pages that no longer exist, creating a relevant piece of content to replace it, and then telling webmasters who link to the broken page to instead link to your new content. This strategy benefits all parties involved; webmasters fix broken links on their site, users get useful content, and you gain a high-quality backlink.