In today's age of technology, online video sharing platforms like Youtube have shaken up the entertainment industry. With its vast variety of content, Youtube has disrupted traditional TV's monopoly over the viewership. Let's explore the relationship between Youtube and traditional TV, and the impact it has had on the entertainment industry.
The Rise of Youtube
Youtube was launched in 2005 and quickly became a popular video-sharing platform. Youtube allows creators to upload and share their videos with over 1.9 billion monthly active users. The platform's success can be attributed to its easy accessibility, diverse content, and convenient user interface. On the other hand, traditional TV has been in existence since the 20th century, providing viewers with a limited number of channels with set schedules.
Youtube vs Traditional TV: The Content Battle
Youtube's diverse content ranges from fitness tutorials, cooking shows, news, music videos, gaming, and beauty vlogs. With such a vast variety of content available, Youtube has resulted in a generation that is less inclined to watch traditional TV. Traditional TV has a fixed number of channels catering to specific viewership. The content on traditional TV is designed to be monitored, ensuring that it meets their strict guidelines.
Advertising and Revenue Generation
One area where traditional TV still reigns supreme over Youtube is advertising revenue. TV networks generate more revenue by charging broadcasters for the airtime of their advertisements. Youtube, on the other hand, offers creators and advertisers the opportunity to generate revenue through their advertisement program. Youtube creators can monetize their content by running ads, affiliate marketing, sponsorships, and merchandise sales.
Streaming Services
With the emergence of streaming services like Netflix, Amazon Prime Video, and Hulu, traditional TV has started to lose its hold on the viewership. Streaming services offer viewers an alternative to traditional TV with no ads, a larger selection of content, and the ability to binge-watch entire seasons in one go. The rise of streaming services has made it challenging for traditional TV to keep its viewers engaged. Youtube has also got its share of the pie with Youtube TV, which offers live TV channels and cable package alternatives.
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