What is Google Tag Manager and How Can It Help You Track Website Activity?

Google Tag Manager is a powerful tool that can help website owners track user activity on their site. But what exactly is it, and how can it benefit your business? In this article, we'll explore the basics of Google Tag Manager and show you how you can use it to gain valuable insights into your website's performance.

What is Google Tag Manager?

Google Tag Manager is a free tool from Google that allows website owners to easily manage the tracking codes, or tags, on their site. These tags allow you to track user activity, such as clicks, pageviews, and form submissions. By installing Google Tag Manager on your site, you can streamline the process of adding and managing these tags.

How Does Google Tag Manager Work?

Google Tag Manager works by using a container tag that is added to your website. This container tag serves as a central location for all of your tracking tags. Within the container, you can add and manage tags for Google Analytics, AdWords, and other third-party services. Once the container tag is installed, you can easily add new tags or modify existing ones without needing to make changes to your website's code.

Using Google Tag Manager to Track Website Activity

Once you've installed Google Tag Manager, you can start tracking user activity on your site. Here are just a few examples of what you can track with Google Tag Manager:

- Pageviews
- Clicks
- Form submissions
- Video views
- Downloads
- Ecommerce transactions

By tracking this activity, you can learn more about your users and how they interact with your site. This can help you make informed decisions about how to improve your website's performance.