YouTube is the second largest search engine and the world's largest video platform, making it an ideal marketing tool for events. In this article, we'll explore best practices for using YouTube to promote your event.
Create a Dedicated Channel
Creating a YouTube channel exclusively for your event will make it easier for attendees to find and share your videos. Include your event's name in the channel name and customise the look and feel to match your branding.
Make a Trailer
Create a promotional video that highlights what attendees can expect at your event. Keep it short and engaging, showcasing the best speakers and activities. Share it across social media and embed it on your website's landing page for the event.
Record Sessions and Keynotes
Record sessions and keynote speeches at your event and upload them to your YouTube channel. This will provide valuable content for attendees who missed the sessions and those who couldn't attend. It will also extend the life of your event by allowing people to re-watch sessions and share them with their network.
Collaborate with Influencers
Partner with influencers in your industry to promote your event. Ask them to share your promotional video on their YouTube channel, or to create a video highlighting their experience at the event. This will increase your reach and credibility among your target audience.
Optimise Your Videos
Optimise your videos to ensure they rank well in search results. Use relevant keywords in your video titles, descriptions, and tags. Also, include a call-to-action in your videos, encouraging viewers to subscribe to your channel, share the video, or register for the event.
Engage with Your Audience
Engage with your audience by responding to comments and questions on your videos. This will help build your brand reputation and increase your visibility on YouTube. You can also use YouTube's analytics to track engagement and adjust your strategy accordingly.
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