Discover the most recent trends that are shaping the world of Search Engine Optimization (SEO) in 2021. With technology evolving at lightning speed and user behavior changing, SEO strategies must align accordingly. Stay ahead of the curve and optimize your website for better visibility and ranking with these up-to-the-minute SEO trends.
SEO Trend 1: Core Web Vitals
In May 2021, Google is set to roll out an update that makes page experience an official rank factor, introducing Core Web Vitals as part of the assessment. These vitals measure the user's experience in terms of loading time (LCP), interactivity (FID), and visual stability (CLS). With this new ranking factor, focus on delivering excellent user experience, with faster page load times, interactivity, and stability.
SEO Trend 2: Artificial Intelligence Impact
Artificial Intelligence (AI) continues to alter how people interact with online content. Google's AI algorithm, RankBrain, is particularly worth noting. To optimize for RankBrain, focus on creating high-quality, relevant content, and ensure smooth user experience.
SEO Trend 3: Voice Search
As voice assistants like Siri, Alexa, and Google Assistant become more mainstream, voice search is expected to grow exponentially. To optimize for voice search, focus on long-tail keywords, conversational language, and implement a FAQs section addressing common questions in your field.
SEO Trend 4: Mobile-friendliness
Since Google rolled out mobile-first indexing, the importance of a mobile-responsive website has skyrocketed. Make sure your website is optimized for mobile view to stay relevant and improve ranking.
SEO Trend 5: High-quality, Optimized Content
Google's BERT algorithm uses machine learning and natural language processing to understand user searches better. With BERT, creating high-quality, relevant content that fulfills user intent becomes crucial for ranking.
SEO Trend 6: User Experience (UX)
Google's ranking algorithms now consider overall user experience. A good UX not only enhances user satisfaction but also increases dwell time, a factor influencing SEO. Optimize your website for easy navigation, readability, and intuitive design.
SEO Trend 7: Long-form Content
Long-form content tends to get higher search rankings than shorter articles. In-depth, high-quality content that delivers real value is more likely to earn backlinks, increase dwell time and boost seo. Aim for at least 2000 words while keeping the content engaging.
SEO Trend 8: Featured Snippets
Featured snippets, appearing above the first organic search result, offer immense visibility. To optimize for snippets, provide clear, concise answers to commonly asked questions in your content.
SEO Trend 9: E-A-T Principle
In the YMYL (Your Money Your Life) sectors especially, Google emphasizes the E-A-T (Expertise, Authority, Trustworthiness) principle. Building a good E-A-T score involves producing high-quality content, having credentials, and earning quality backlinks.
SEO Trend 10: Video SEO
Videos are a critical part of the user's online experience, and thus, can't be ignored in SEO. By optimizing your Videos for SEO, e.g., with right keywords in description and titles, you can greatly enhance your site's visibility.
All Rights Reserved © 2024