As we head into 2021, LinkedIn remains the go-to social media platform for professionals and businesses alike. With over 700 million users worldwide, it's a valuable platform for networking, job hunting, lead generation, and content marketing. In this article, we'll identify the top LinkedIn trends that businesses and professionals should watch out for in the coming year.
1. Rise of Video Content
Video content is predicted to dominate LinkedIn newsfeeds in 2021. With LinkedIn Live and LinkedIn Stories now available, businesses and professionals can create and share video content with their network. This trend will continue as more companies invest in video marketing, along with the growth of remote work and virtual events.
2. Increased Emphasis on Diversity and Inclusion
Following the events of 2020, there will be a greater emphasis on diversity and inclusion on LinkedIn in 2021. Businesses and professionals will need to actively champion diversity and equity in their content, recruitment efforts, and networking strategies. This trend will also include more attention to accessibility, such as closed captioning and alternative text.
3. Virtual Networking and Events
The COVID-19 pandemic has accelerated the shift toward virtual networking and events. In 2021, businesses and professionals must develop their skills in virtual communication and relationship-building. LinkedIn's Events feature provides a useful platform for hosting webinars, conferences, and other virtual events.
4. Remote Work and Flexibility
Remote work has become the norm for many professionals due to the pandemic, and this trend is likely to continue in 2021. LinkedIn will be a valuable platform for remote workers looking for job opportunities and networking. Additionally, businesses will need to adapt to remote work culture such as flexible working hours and remote team management.
5. Brand Advocacy and Employee Engagement
Brand advocacy on LinkedIn is becoming increasingly important, with employees serving as powerful brand ambassadors. In 2021, businesses should focus on building strong employer brands and creating engaging content that fosters employee engagement. This will be essential for attracting top talent and creating a loyal customer base.
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