Hashtags are an essential tool for anyone who wants to increase their visibility on Instagram. When you use the right hashtags, it can help you reach a larger and more engaged audience. However, using hashtags can be tricky, and if you use them incorrectly, it can do more harm than good. In this article, we'll go over the dos and don'ts of using hashtags on Instagram to ensure you get the most out of it.
Do use relevant hashtags
The most important rule to follow when using hashtags is to use relevant ones. Make sure the hashtags you use are related to your content, your target audience, and your brand. Adding irrelevant hashtags can annoy your followers and make you seem spammy. For example, if you post a photo of your new restaurant menu, you can use hashtags like #foodporn, #foodie, #yum, etc. that are relevant to your content.
Don't use too many hashtags
While using hashtags can help you increase your reach, using too many of them can have the opposite effect. Instagram allows up to 30 hashtags per post, but using all 30 of them is not always a good idea. Too many hashtags can make your post look cluttered and spammy. Instead, use a few relevant hashtags that best represent your content.
Do create your own hashtag
A great way to promote your brand on Instagram is by creating a unique hashtag. It can help people find your content easily, and you can encourage your followers to use it too. Once people start using your hashtag, you can feature their posts on your profile, which increases engagement and helps build a community.
Don't use banned hashtags
There are certain hashtags that Instagram has banned due to their association with inappropriate content, spamming, and other violations. Using these hashtags can result in your account being penalized or even banned. Make sure to check the banned hashtags list and avoid using them.
Do use niche-specific hashtags
Using niche-specific hashtags can help you reach a more targeted audience. Instead of using generic hashtags like #love or #beauty, use more specific ones that match your niche, such as #naturalbeauty or #handmadejewelry. This helps you connect with people who are interested in your niche and are more likely to engage with your content.
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