Instagram is one of the most popular social media platforms with billions of users. As a business owner or marketer, Instagram can offer a lot of potential in terms of audience reach and growth. One effective strategy for increasing your posts’ visibility on this platform is by using hashtags. In this article, we will guide you through the art of Instagram hashtag research and how it can help you grow your Instagram presence.
What are Hashtags and Why are They Important on Instagram?
Hashtags are keywords or phrases that help users discover posts related to a particular topic. When you add hashtags to your posts, you make it easier for Instagram’s algorithm to connect your content with users searching for the same or similar topics. This, in turn, increases the visibility of your posts and can help you grow your Instagram presence.
How to Identify the Best Hashtags to Use on Instagram?
1. Learn your niche: It's important to understand your industry and niche so that you can target the right audience. Start by researching your competitors or businesses in your niche and note down the hashtags they use most frequently.
2. Use Instagram's built-in search feature: Type in a related keyword in the search bar and Instagram will suggest relevant hashtags. You can also see how many posts have used those hashtags.
3. Diversify your hashtags: Use a mix of popular and niche hashtags to reach a wide and targeted audience. You can use up to 30 hashtags per post, so use them wisely.
4. Use Hashtag Generator Tools: Many free and paid tools are available online that can help you generate relevant hashtags.
Other Tips to Keep in Mind While Using Hashtags on Instagram
1. Keep it relevant and specific to your content.
2. Avoid using banned hashtags.
3. Experiment with new hashtags.
4. Monitor your hashtag performance.
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