The Ultimate Guide: How to Use Google Trends for Your Content Strategy

Understanding Google Trends

Google Trends is a free service provided by Google that allows you to explore the popularity of search terms over time. With Google Trends, you can see how often a particular keyword has been used in Google searches and how its popularity has changed over time. This information can help you to determine the best time to share your content and identify the keywords that your audience is searching for.

Identifying Trending Topics

One of the best ways to use Google Trends is to identify trending topics. You can use the Explore feature to see what topics are currently trending, and filter the results by category, location, and time period. This will help you to create content that is relevant and timely for your audience, and increase the chances of your content being shared and viewed.

Finding Keywords

Google Trends can also be used to find keywords that are related to your content. By using the Related Queries feature, you can see the keywords that people are using to search for a particular topic. This will help you to optimize your content for search engines, and increase your chances of ranking higher in search results. Additionally, you can use Google AdWords Keyword Planner in conjunction with Google Trends to see the search volume and competition level for specific keywords.

Comparing Keywords

Another useful feature of Google Trends is the ability to compare the popularity of multiple keywords. This can help you to determine which keyword is more popular with your audience, and adjust your content strategy accordingly. For example, you can compare the popularity of “SEO” and “content marketing” and see which keyword has a higher search volume.

Monitoring Brand Mentions

You can also use Google Trends to monitor brand mentions and see how they have changed over time. This can help you to identify the effectiveness of your marketing campaigns, and adjust your strategy accordingly. By monitoring brand mentions, you can also identify potential issues or concerns that customers may have and address them proactively.