As the digital world becomes increasingly sophisticated, Google search rankings are more important than ever before. In this article, we will explore the top ranking factors that businesses and websites should focus on in 2021 to improve their search rankings.
Content Quality
Google ranks pages with high-quality content, which is relevant to the search intent, higher than the others. High-quality content is important to engage users and to make your page worth sharing across different platforms. Websites must ensure that they create content that is useful, informative, and answers the user's query.
Backlinks
Backlinks are an essential ranking factor for Google. Sites with high-quality links rank higher while bad links can greatly impact search engine rankings. Backlinks from credible sources are crucial for increasing website credibility. A good link profile includes links from high authority sites, relevant domains, and contextual links.
Page Speed
Page load speed is crucial as it affects user experience and Google ranking. Google prefers sites that load in 2-3 seconds. To increase page speed, optimize image sizes, eliminate unnecessary resources, and use a reliable hosting service.
Mobile Optimization
Mobile search increased by 25% in recent years. Google considers the mobile experience as a ranking factor. Websites should adopt mobile responsive design, use legible font sizes, and avoid using flash and pop-ups to improve user experience.
UX Signals
User Experience (UX) signals are important for Google ranking. UX signals include time spent on a page, bounce rates, and click-through rates. Google considers sites with low bounce rates, high click-through rates and average time on page as sites with good user experience.
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