User engagement and behavior are key metrics for evaluating the success of any website, and Google Analytics provides powerful tools to measure both. In this article, we'll explore the top metrics you should be looking at to gain insights into how your users are interacting with your site.
Bounce Rate
Bounce rate is the percentage of visitors who leave your site immediately after arriving, without interacting further. This metric can indicate that your site is not engaging enough, or that visitors are having trouble finding what they need. A high bounce rate can also be a sign of technical issues, such as slow load times or broken links.
Time on Site
Time on site measures how long visitors spend on your site, on average. This metric can help you determine how engaging your content is, as well as how easy it is for visitors to navigate and find what they're looking for.
Pages per Session
Pages per session measures the average number of pages that visitors view during a single session. This metric can indicate how interested users are in your content, as well as how well your site is structured to encourage exploration and discovery.
Conversion Rate
Conversion rate measures the percentage of visitors who take a desired action on your site, such as making a purchase or filling out a contact form. This metric can help you evaluate the effectiveness of your site's design and messaging, as well as the quality and relevance of your content.
Exit Pages
Exit pages are the pages where visitors leave your site. This metric can reveal patterns in user behavior, such as which pages are most likely to cause users to lose interest or abandon their visit. By identifying these pages, you can take steps to improve their content or design and keep users engaged.
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