To truly understand the success of your SEO efforts, it's important to know which metrics to track in Google Analytics. In this article, we'll explore the top metrics you should be watching to measure your organic traffic and rankings on search engines.
Organic Search Traffic
Organic Search Traffic is the number of visitors your website receives from search engine queries. This is one of the most important metrics to track because it shows how well your website is ranking on search engine results pages. The more organic search traffic you receive, the higher your website is ranking.
Keyword Rankings
Keyword Rankings show where your website ranks for specific search terms. Tracking your keyword rankings can give you an idea of how well your SEO efforts are targeting the right keywords. Make sure to track your rankings over time to see if you're climbing higher in search engine results pages.
Bounce Rate
Bounce Rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate poor user experience or that your website isn't relevant to the search query. Keep an eye on your bounce rate and make necessary improvements to keep visitors engaged.
Pages Per Session
Pages Per Session measures how many pages a user views before leaving your website. Tracking this metric can give you an idea of how engaged your visitors are with your content. A higher Pages Per Session can indicate that your website is providing valuable and relevant content to users.
Average Session Duration
Average Session Duration shows how long a visitor spends on your website before leaving. Tracking this metric can give you an idea of how engaged your visitors are with your content. A higher Average Session Duration can indicate that your website is providing valuable and relevant content to users.
Conversions
Conversions are actions on your website that you want visitors to take, such as filling out a form or making a purchase. Tracking your conversions can give you an idea of how effective your website is at driving user behavior. Make sure to set up conversion tracking in Google Analytics to measure this metric.
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