The Top 10 Instagram Accounts for Fitness Apparel Brands [2022 Guide]

Instagram has become a key platform for fitness apparel brands to reach their target audiences. In this article, we examine the top 10 Instagram accounts of fitness apparel brands making a significant influence in 2022. From high-performance athletic wear to stylish urban collections, these brands aren't just selling products; they're building a lifestyle and empowering people to live their best, healthy lives.

1. Nike (@nike)

As a global leader in athletic footwear and apparel, it's no surprise that Nike's Instagram captures the best combination of style, performance, and empowerment. With over 160 million followers, Nike communicates its 'Just Do It' mantra through breathtaking visuals of athletes from across the globe, while promoting its latest creations.

2. Under Armour (@underarmour)

Under Armour's Instagram is all about empowering athletes everywhere. Their posts highlight the performance benefits of their apparel, with inspiration drawn from testimonies of top tier athletes, fitness trainers, and everyday active individuals. The brand uses Instagram to showcase the science behind its product development, further solidifying its reputation as a high-performance fitness brand.

3. Lululemon (@lululemon)

Lululemon built its brand on the concept of quality over quantity. With well over 3 million followers, their Instagram feed is filled with images promoting a blend of functionality, comfort, and style. They utilize Instagram to engage their community with fitness challenges, mindful practices and highlight their latest collections.

4. Gymshark (@gymshark)

With a significant impact in the fitness industry, Gymshark has mastered the art of social media marketing. Using sleek product photography, engaging fitness content and motivational messages, they showcase their stylish, functional apparel to their devoted following.

5. Fabletics (@fabletics)

Fabletics has built a unique niche within the fitness apparel industry by offering high-quality, affordable workout gear. Their Instagram is filled with relatable content, showing real women achieving real results in their clothing. With a commitment to inclusivity, they feature women of all body types and ages.

6. Adidas (@adidas)

Adidas' commitment to innovation and sustainability is clearly reflected in their Instagram content. They leverage celebrity partnerships and innovative product launches to engage with their audience, simultaneously promoting their performance gear and brand values.

7. Puma (@puma)

Puma combines high-performance wear with unmatched style. Their posts take Followers on a visual journey of their product range, using vibrant images and videos, engaging their audience with their unique take on sports fashion.

8. Reebok (@reebok)

Reebok's Instagram account showcases its heritage of producing innovative fitness apparel, featuring their iconic designs and new product launches. Between highlighting collaborations with well-known athletes and offering workout inspiration, Reebok's Instagram account is a favorite among fitness enthusiasts.

9. ASICS (@asics)

ASICS uses Instagram to inspire people to move, whether that's running, training, or just living an active lifestyle. Their account does an exceptional job of celebrating human achievement and potential through powerful imagery, while showcasing their high-performance apparel and footwear.

10. Athleta (@athleta)

Athleta has made a significant impact in the fitness industry by promoting women's empowerment and inclusivity. Their Instagram showcases their range of stylish, functional workout clothes, as well as their dedication to supporting women and girls in achieving their fitness goals.