The Best Google Ads Campaigns for Generating Leads and Conversions

Search Ads Campaigns

Search Ads campaigns are a classic option for generating leads and conversions. These campaigns target users who are actively searching for a product or service, making them more likely to convert. To optimise your Search Ads campaign, focus on targeted keywords, compelling ad copy and high-quality landing pages. Use ad extensions, such as call extensions or site links, to provide additional information to potential customers.

Display Ads Campaigns

Display Ads campaigns are perfect for building brand awareness and reaching a wider audience. These campaigns utilize banners or visual ads across a variety of websites and Google platforms, such as YouTube or Gmail. To optimise your Display Ads campaign, hone in on your target audience and tailor your ad creative to their interests or behaviours. Use remarketing to reach users who have previously interacted with your website or business.

Shopping Ads Campaigns

Shopping Ads campaigns are ideal for e-commerce businesses. These campaigns showcase your products and pricing information in the Google search results or Google Shopping tab, making it easier for users to find and purchase your products. To optimise your Shopping Ads campaign, ensure that your product information is updated and accurate, and highlight any promotions or discounts. Use negative keywords to exclude users who are not interested in purchasing your products.

Video Ads Campaigns

Video Ads campaigns are a powerful way to engage with potential customers and showcase your brand or product. These campaigns utilize video ads across Google platforms, such as YouTube or the Google Display Network. To optimise your Video Ads campaign, create high-quality and visually compelling videos, and target your audience based on their interests or demographics. Use call-to-actions (CTAs) to encourage users to visit your website or make a purchase.