Instagram has become one of the top social media platforms for marketers to promote their services. As a hotel owner, you can boost your hotel's online visibility, build your brand, and drive more bookings by using Instagram in your marketing strategies. Here's how you can use Instagram for hotel marketing.
Set up a Business Account
The first step in using Instagram for hotel marketing is to create a business account. This will distinguish your hotel account from a personal account. You’ll have access to analytics and other features, which can give you information on your audience and how you can create better content. You can link your website on the profile section and provide contact information like your email or phone number. Also, make sure to use a profile picture that represents your brand and is consistent with your hotel’s website and other social media accounts.
Share Attractive Visuals
Instagram is a visual platform, meaning your posts should be visually appealing enough to grab the audience's attention. You can share high-quality pictures or videos of your hotel's exterior, rooms, amenities, or decorations. Make sure to use natural light and avoid filters that don't complement the picture. Show the best parts of your hotel and points of interest in your area attractively.
Engage Your Audience
Use hashtags to increase your post views and expand your reach to potential guests. Encourage your hotel's guest to share their photos and tag your hotel on their posts. Respond to comments, create Instagram polls, quizzes to keep your followers engaged. Use Instagram business tools to track your presence on the platform.
Instill a Call To Action (CTA)
Instagram's marketing strategy is equivalent to increasing website traffic. Don't waste that opportunity by stopping at the first step, which is awareness. Instill a call to action, encouraging followers to 'Book Now,' 'Reserve,' ‘DM us for room bookings,’ and other such instructions that promote direct action.
Collaborate with Influencers
Influencer marketing is a popular way to boost brand awareness and conversions. Collaborate with travel or lifestyle influencers to promote your hotel online. When you work with influencers, you reach their followers, which can expand your audience. Select influencers who have a high engagement rate, and whose content aligns with your brand and hotel’s aesthetic.
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