Searching for an edge in the digital marketing world can be a daunting task. However, understanding and effectively using Google Keyword Planner can be the boost your marketing strategy needs. This comprehensive guide will walk you through the ins and outs of Google Keyword Planner, a powerful tool right at your fingertips, that can turn your SEO efforts from a gamble into a calculated strategy.
An Overview on Google Keyword Planner
Google Keyword Planner is a free tool available through Google Ads that provides keyword ideas and traffic estimates to help you build a robust Search Network campaign. It's a valuable resource for uncovering popular keywords related to your business and industry, understanding how searches for these keywords have changed over time, and predicting how they might change in the future.
Why Should You Use Google Keyword Planner?
Even with an understanding of what Google Keyword Planner is, you might wonder why it's worth your time. In short, it's a powerful ally for your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you identify new keywords, see how keywords perform, and even find long-tail keywords. As a result, you can fine-tune your campaigns and align them better with your target audience.
How to Access Google Keyword Planner
You can avail of Google Keyword Planner by simply having a Google Ads account. Sign up for a new Google Ads account if you don't have one. Go to the 'Ads & extensions' section and then click on 'tools & settings'. From there, you can access the Keyword Planner tool under the 'planning' column.
Exploring Google Keyword Planner: Its Features and Benefits
There are two primary functions in Google Keyword Planner: 'Discover new keywords' and 'Get search volume and forecasts'. The first feature helps you come up with new keyword ideas based on your services, landing page, or other keywords. The latter estimates how these keywords might perform in the future based on historical data.
Google Keyword Planner for Keyword Research
Keyword research is fundamental to SEO success, and Google Keyword Planner excels in this aspect. Enter a phrase, website, or category to generate new keywords. Sort by relevance, competition level, or average monthly searches for more detailed insights. Moreover, use the 'Grouped Ideas' tab to view related keywords grouped by themes for a more targeted approach.
Leveraging Historical Metrics Feature
Beyond generating new keyword ideas, Google Keyword Planner also provides historical metrics. These figures, such as average monthly searches, competition data, and the range of top of page bids, give an overview of the keyword's performance over time. This historical data can guide you in choosing the best keywords for your seo or PPC campaign.
Importance of Long Tail Keywords
Long-tail keywords, those longer, more specific keyword phrases, might have lesser search volume, but they typically have a better conversion rate because they catch people further down the buying/conversion cycle. Google Keyword Planner can unlock a treasure trove of these valuable keywords that could boost your marketing efforts.
Forecasting with Google Keyword Planner
One more significant feature of the Google Keyword Planner is its ability to forecast a keyword's potential performance. By entering the keyword (or a group of keywords), you can estimate clicks, impressions, cost, and click-through rate (CTR). This forecasting can help you plan your budget more effectively.