Product images are an important part of any e-commerce website. They not only showcase your products but also impact your search engine rankings. In this guide, we will share some tips on how to optimize your product images for SEO.

Use Descriptive File Names

When saving your product images, use descriptive file names that include relevant keywords. For example, instead of 'image1.jpg', use 'red-shoes.jpg'. This helps search engines understand what your image is about and can improve your search engine rankings.

Compress Your Images

Large images can slow down your website, which can negatively impact your search engine rankings. Compress your images to reduce their file size and improve your website's performance. There are many online tools available, such as TinyPNG, that can compress your images without losing quality.

Use Alt Text

Alt text is a description of your image that appears when the image cannot be displayed. It is also used by search engines to understand the content of your image. Use alt text that accurately describes your image and includes relevant keywords. However, do not use alt text as a way to manipulate search engines, as this can harm your rankings.

Include Product Information

Include relevant product information in your image file name, alt text, and surrounding content. This can include the product name, model number, color, and any other relevant details. This helps search engines understand what your product is and can improve your rankings for relevant search terms.

Choose the Right File Type

Use the right file type for your images. JPEGs are best for photographs, while PNGs are best for graphics and logos. Avoid using BMPs, as they are large and can slow down your website.