In the era of personalized user experiences, Google Discover has emerged as a revolution, allowing users to stay updated with topics that matter to them the most. This innovative feature on Google app curates content from across the internet, tailoring it to your personal interests. As a digital marketer, understanding and optimizing content for Google Discover puts your website on the radar of potential traffic and leads. This article provides an in-depth look at Google Discover and most importantly, techniques to optimize for it, aiming to boost your digital presence.
Understanding Google Discover
Introduced in 2017, Google Discover is a content recommendation platform. It personalizes and presents content based on individual user patterns, interests, and behavior, rather than search queries. The feed includes news articles, blog posts, evergreen content, videos, and more, curated from various online sources. Google Discover can be accessed from the Google mobile app, or on the browser's new tab page in Chrome on mobile devices.
Why Google Discover Matters for SEO
Google Discover presents a shift from query-based to interest-based content discovery, marking its significance in the SEO landscape. Its tailored approach offers marketers the chance to reach interested audiences without relying on them searching for relevant keywords or visiting their website. Discover is unlike traditional search scenarios; it brings your content to the audience which is relevant, engaging, and is likely to be interested in your business. Traffic coming from Discover is organic and hence, equally valuable as from the search engine results pages (SERPs).
The Role of User Behavior in Google Discover
In Google Discover, user behavior and interaction play a crucial role. Google uses search history, browser history, location data, and app usage data to understand user interests and habits. When users frequently visit certain types of sites, click on specific articles, or follow certain topics, Google Discover refines its algorithm to present more content in line with these preferences. This dynamic approach constantly updates the content feed, ensuring users always see fresh, relevant content.
How to Optimize for Google Discover
Optimizing for Google Discover involves creating high-quality, engaging content that aligns with user interests while adhering to Google's SEO best practices. Firstly, content should be original, compelling, and provide substantial value to the user.Secondly, it's important to maintain a clean, easy-to-navigate site structure. Ensure your content is mobile-friendly as Discover is primarily mobile-oriented. Use clear, high-quality images as Google Discover frequently uses images and thumbnails in content previews. Lastly, keep publishing fresh content regularly to increase the chances of appearing on Discover. It's important to understand, that unlike traditional SEO, wherein you target specific keywords, optimizing for Discover is about aligning with user interests.
Tracking Traffic from Google Discover
Marketers can track their website's performance on Google Discover through the Google Search Console. It provides a detailed Discover report showing how often your site was shown in users' Discover feed, the traffic it drove to your site, and which of your pieces of content were popular on Discover. By analyzing this data, you can understand what type of content resonates with your audience, informing your future content strategy.