Google Analytics vs. Omniture: Which One is Better?

Google Analytics and Omniture are two of the most popular web analytics tools available today. Both have their own unique features and capabilities to help you understand how people interact with your website, but which one is better? In this article, we'll take a closer look at the differences between these two tools to help you decide which one is best for your business.

Overview

Google Analytics is a free web analytics service provided by Google. It is one of the most popular web analytics tools available, with over 50 million websites using it. Omniture, on the other hand, is a web analytics and marketing software suite developed by Adobe. It offers more advanced features and capabilities, but at a higher cost.

Pricing

Google Analytics is free to use, which is a big advantage for small businesses or startups on a tight budget. Omniture, however, is a paid software suite and its pricing is based on the number of visitors to your website and the level of support you require. While it does offer more advanced features, the cost may not be justifiable for smaller businesses.

Ease of Use

Google Analytics is known for its user-friendly interface and ease of use. It offers a simple, straightforward dashboard that makes it easy to track and analyze website traffic. Omniture, on the other hand, has a steeper learning curve and requires more technical expertise to use. It does provide more advanced features and customization options, but may be overwhelming for beginners.

Features

Google Analytics offers a wide range of features, including traffic analysis, visitor demographics, behavior flow, and conversion tracking. It also integrates seamlessly with other Google tools such as AdWords and Search Console. Omniture, on the other hand, offers more advanced features such as the ability to create custom reports, real-time analytics, and advanced segmentation. It also integrates well with other Adobe products such as Adobe Experience Manager and Adobe Campaign.

Customer Support

Google Analytics offers support through its Help Center, which provides articles, videos, and forums on how to use the tool. Omniture, on the other hand, offers more comprehensive customer support, including phone and email support, as well as access to an account manager for larger clients.