When it comes to web analytics, Google Analytics is a popular choice for most websites. However, Google offers two versions of their analytics tool: Google Analytics and Google Analytics 360. Both have their own unique features and limitations. In this article, we will explore the differences between each tool and help you decide which one is better suited for your business.
What is Google Analytics?
Google Analytics is a free web Analytics tool that tracks and reports website traffic. It provides website owners with insights into how visitors interact with their site, how long they stay, what pages they visit, and more. With Google Analytics, you can also track user behavior, such as clicks on buttons, links, and forms. The tool provides customizable reports and integrates with other Google tools, such as AdWords and Google Search Console.
What is Google Analytics 360?
Google Analytics 360 (GA 360) is the paid version of Google Analytics. It provides enterprise-level features that are not available in the free version. GA 360 can handle large amounts of data, provides advanced analysis tools, and gives users more control over their data. It also offers better support, service-level agreements, and integration with other enterprise-level Google tools.
Pricing
Google Analytics is free for all users. However, Google Analytics 360 is a paid, subscription-based tool. The pricing for GA 360 starts at $150,000 USD per year, making it a significant investment for most businesses.
Features
Google Analytics provides many useful features that are suitable for most businesses. It includes real-time data, custom reports, goals and funnels, and e-commerce tracking. On the other hand, GA 360 offers more advanced features such as data-driven attribution models, custom funnel analysis, and advanced audience segmentation.
Data Limits
Google Analytics has data limits that may affect larger or growing businesses. The free version allows up to 10 million hits per month, which can be limiting for sites with high traffic. In contrast, GA 360 allows up to 1 billion hits per month, providing sufficient storage and analysis capabilities for enterprise-level businesses.
Support
Google Analytics provides a reliable support team, with most issues being resolved through their online support center or community forum. However, with GA 360, users receive personalized support from a dedicated account team, including 24/7 phone and email support. Users also receive service-level agreements that ensure system uptime and response times.
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