Keyword research is the cornerstone of any successful SEO strategy. Without it, you're just taking blind shots in the dark, which don't yield optimal results. That's where keyword research tools come in. In this article, we will explore some of the best keyword research tools available in 2021 and how each can help you level up your SEO game.
1. Google Keyword Planner
Google Keyword Planner is a free tool that remains one of the most popular options for keyword research. It allows you to find relevant keywords, see their search volume and competition, and even generate new keyword ideas. The best part? You can filter your results by geographic location, language, and devices, making it easier for you to target your audience more precisely.
2. SEMrush
SEMrush is an all-in-one digital marketing tool that helps you to spy on your competitors, track your rankings, and conduct effective keyword research. Its keyword magic tool is a game-changer, as it provides you with an extensive list of long-tail keyword variations and search volumes that you might not have considered. Additionally, you can analyze SERP features, organic search results, and ad copy to get more insights into the best keywords to target.
3. Ahrefs
Another popular tool for keyword research is Ahrefs. Like SEMrush, you can use Ahrefs to scope out your competitors, check the rankings for your website, and track your progress. Along with its Keyword Explorer and Site Explorer, Ahrefs provides additional features like Content Explorer, which helps you to identify the most popular pages for your targeted keywords to hone in on content ideas that will perform well.
4. Ubersuggest
Ubersuggest is a keyword research tool that provides comprehensive data on keyword volume, competition, and related phrases. With its simple interface, you can easily identify keywords and see how they are performing over time. Additionally, Ubersuggest offers content ideas based on your target keyword and the top-performing pages for a given keyword to inspire your content strategy.
5. Keywords Everywhere
Keywords Everywhere is a browser extension that aggregates data from various sources, including Google Keyword Planner and Google Analytics, to provide you with valuable insights at a glance. You can use it to analyze search volume, cost per click, and keyword competition for different countries, languages, and devices. It also provides you with related Keywords and alternative keywords to broaden your search net.
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