In the competitive world of real estate, having a strong online presence is crucial. Here are some dos and don'ts of SEO to help your real estate website rank higher in search engine results pages (SERPs) and attract more leads.
Do use keywords strategically
Keyword research is crucial for any SEO strategy. Identify the phrases and words used by potential homebuyers or sellers when searching for properties online and include them in your website's content (such as titles, descriptions, and blog posts). However, avoid keyword stuffing and concentrate on providing valuable content relevant to your audience.
Don't neglect on-page SEO
On-page SEO factors such as meta descriptions, header tags and alt attributes can influence how search engines view your website's relevance and quality. Ensure your site's HTML is well-structured and optimize titles, tags and image descriptions with your target keywords. Don't forget to create an XML sitemap as it helps search engines crawl and index your content too.
Do focus on high-quality content
High-quality content is the backbone of any successful SEO campaign. Create useful and engaging content that is an appropriate length, easy to read, and provides value to your target audience. By creating great content, you will attract high-intent traffic, engage visitors and develop a positive reputation as an expert source of information in your niche.
Don't ignore local SEO
Real estate is a hyper-local business, meaning proximity matters when it comes to finding great leads. You need to optimize your website with keywords relevant to your location, add your business address and contact info prominently on your homepage and use local listings services like Google My Business and Yelp. By focusing on local SEO, you will improve your chances of ranking high when people search for homes in your area.
Do optimize for mobile
More people are viewing websites on mobile devices than ever before. This means you need a responsive website design that adapts to different screen sizes seamlessly. Google also prioritizes mobile-friendly websites in its search algorithm, so you will rank higher if your website is optimized for mobile. Test your website on different devices to ensure it's responsive and error-free.
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